As we wrap up 2025, International Premier Events is proud to reflect on a year filled with world-class sporting moments, and exceptional corporate hospitality across Australia. From major racing events to packed stadiums and premium client experiences, 2025 showcased exactly why live events continue to be the most powerful way to build relationships and create lasting memories.
Across five states, 17 flagship events, and thousands of guests, IPE delivered elevated hospitality experiences that blended access, atmosphere and seamless service throughout one of our biggest years yet.
Lets take a look back at the moments, highlights and events that shaped our 2025.
Kicking Off 2025 With Iconic Racing & Premium Hospitality
The year began with two major Australian racing events:
🏎️ Formula 1 Australian Grand Prix in Melbourne
🏇 Golden Slipper in Sydney
With trackside access and incredible on-course energy, these events set the tone for a year!
Our guests enjoyed personalised service, high-end dining and the kind of atmosphere that only Australia’s leading motorsport events can deliver.
Autumn Racing & Footy Season Brought National Energy
The next wave of 2025 events brought huge crowds and unforgettable moments:
🔥 Doomben 10,000 Day in Brisbane
🏉 State of Origin Series across Perth, Brisbane and Sydney
These events combined elite sporting action with the elevated IPE hospitality experience — premium seating, exceptional food exclusive half way line views!
A Standout Highlight: The British & Irish Lions Tour Across Four Cities
One of the defining moments of our 2025 calendar was the British & Irish Lions Tour, a historic once-in-12-year event that brought extraordinary energy — and record demand — to our mid-year hospitality program.
In partnership with Rugby Australia, IPE delivered its signature premium hospitality experiences across Brisbane, Perth, Melbourne and Sydney, hosting thousands of guests for what became one of the biggest event runs in our company history.
Across four cities and multiple stadiums, more than 3,500 corporate guests joined us for elevated dining, exceptional entertainment, and exclusive access to some of the most recognisable names in world rugby.
Guests enjoyed:
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Premium food and beverage offerings
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Live on-stage interviews
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MCs James Bracey & Matt Burke OAM guiding each event
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Special appearances from Rugby Australia CEO Phil Waugh
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Insights and stories from world-class rugby legends including:
Tim Horan AM, David Campese AM, Stirling Mortlock AM, Justin Harrison, Drew Mitchell, Adam Ashley-Cooper, Jeremy Paul, Ronan O’Gara, Rory Best, Craig Chalmers, Leigh Halfpenny
Even Sydney’s downpour couldn’t dampen the atmosphere — the energy in every room was electric.
Lions Tour by the Numbers
✨ 20+ domestic and international speakers & performers
🔴 100 metres of signature red carpet rolled out
🏉 10,000+ pieces of custom branded merchandise
🍽️ Our first-ever 1,000+ guest premium sit-down function
From Perth’s Crown Metropol to Melbourne’s The Glasshouse, the Beetson Hotel in Brisbane and Sydney Showground, the Lions Tour was a celebration of sport, hospitality, connection and scale — brought to life with the help of our incredible partners, entertainers, musicians, AV crews and on-ground teams.
Spring Racing Carnival & Grand Final Season
As the weather warmed, Australia’s major sporting calendar delivered some of its most anticipated events:
🏉 Ultimate Grand Final Functions in Melbourne
🏆 NRL Grand Final in Sydney
🐎 The Everest in Sydney
The Melbourne Cup Carnival Closed the Year With Trackside Magic
The Melbourne Cup Carnival remains one of Australia’s most iconic racing events, and 2025 was no exception.
Across Derby Day, Cup Day, Oaks Day and Stakes Day! Trackside access, premium hospitality suites, exclusive entertainment – the perfect finale to a year built on world-class racing and corporate hospitality experiences.
What Made 2025 Special for IPE?
2025 events were defined by strong client relationship both cherished long term and exciting new partnerships. Every cheer, handshake, shared moment and celebration is what makes our role meaningful. Thank you to every guest, partner, supplier and team member for making 2025 one of our most successful years yet.
With an exciting calendar of racing, rugby league and major sporting events ahead, 2026 is set to be even bigger for IPE and our clients.
We can’t wait to welcome returning and new guests to another year of unforgettable experiences.
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